Why are official websites important?
what should be included? and why?
how it went setting it up
The most difficult aspect of starting a new business is the challenge of reaching out and retaining customers. The way to do this is marketing, and with a new business or product it can be time consuming and very costly, something many entrepreneurs don’t have
Small businesses and startups generally don’t have the luxury of outsourcing their marketing needs to professionals. However, there are a handful of marketing strategies available to entrepreneurs that don’t require burning through valuable resources to get this challenge under foot and get their business humming.
Creating local awareness
Gaining coverage in local papers, magazines and websites can increase the name of your business greatly and inform people about your product. Many competitive business may look into hiring expensive public relations firms to help set up, however there are cheaper ways to do it yourself.
Start by researching publications and writers that cover your industry — or local business. Once you have a grasp on the writers you want to reach and the stories they typically write for their publication, craft a pitch around your business that will pique their interest.
According to a recent survey conducted by “Ascend2”, email is the most effective digital marketing strategy. To help build a community with your customers, starting a newsletter that offers timely information about the business, special promotions or even an inside look at the company will keep your company on their minds and this could build word of mouth.
There are free email services available such as “MailChimp”, which allows small business owners to send marketing emails, automated messages and targeted campaigns to customers. There are also other free sites such as “Sidekick”, which allows you to send one-on-one messages to your customers and notifies you when someone opens an email from you, this is great for a more personal approach.
Using Email allows you to communicate with thousands of potential customers from the comfort of your own home. Whenever a customer uses your service, offer them the option of signing up to your newsletter, this will help build up a list of email addresses for you to contact.
It’s free, easy to get started and offers a massive network of potential customers. The hard part is increasing your followers without wasting your precious time. Make sure you focus on value over volume. Identify the social channels that reach your customers best – including Facebook, Twitter, Pinterest, Instagram and LinkedIn.
The goal is to provide your followers with something that’s useful, interesting and shareable. Start small, post a few times a week and learn who your audience is. Once you have an understanding of who’s consuming your content, and what they’re interested in, you can start increasing the efforts.
To be successful today it is essential to have a website. The first thing a customer will do when trying to find out about your business is Google it. An attractive and easily laid out website can make your business look extremely professional and should be the home of your online presence. Your social media channels should link back to your website as much as they can. This will help drive traffic to your site, and is another way of creating sales.
A memorable business card
Business cards are cheap to create and a great way to ensure people remember who you are and your business. Meeting potential customers at an event with contact information to give them right there on the spot is a sure way not to miss the possible opportunity of gaining a client. If it’s fun and memorable they may show it to friends – Effectively they’re marketing your business for you.
Written by: Lydia Adkinson
Edited by: Freya Beavis
Due to the timescale I have available to me, I have had to taken into consideration the time I will have to not only film with the equipment being made available to me from early July onward, but also the time needed to edit in time for the summer show. I have kept the location and actors to a minimum to save that little bit of extra time in pre-production.
With only minor experience in writing for comedy, I have asked another writer who has worked on more comedy projects (scripts and the production of the films) to look over my script and edit where she sees necessary. Undoubtedly I feel I needed this little bit of extra guidance to not only give my script a greater quality but to learn how I can do this with future scripts. Once my editor, Freya has finished touching up the script, we have decided to meet and discuss why she has made certain changes and why she thinks the script will benefit from these choices.
(insert edited script with freya’s notes)
You don’t even need to speak the local lingo to know that any sentence that begins with ‘ah… problemo’ isn’t going to bode well. Whether it’s to do with hotels, taxis, restaurants, transport or shopping – you can be sure that any phrase along these lines is going to cause a headache.
This was supposed to be a second honeymoon. You think it’s going well, until your wife announces: “I’ve had more attention from Pablo the waiter in the last two days than you’ve given me in the last 10 years. He’s asked me to be with him, we’ve got a connection.” You try and tell her that “the only connection he’s got with you is my wallet,” but she’s fallen hook, line and sinker for the professional sleazeball and says she’s ready for a divorce. Holiday from hell…
Insist on speaking the English language, but with some kind of inexplicable accent over the top.
“Uh, can I get le taxi to le beach?” a member of your holiday party will ask. Just because you put some kind of foreign preposition before an English word does not mean the person you’re speaking to will miraculously understand it.
Drink all day every day
There’s just something about being on holiday that drives us to it. Sometimes we don’t even wait until midday before cracking open the cervezas and the vodka Fanta Limón. Hmm, on second thoughts maybe that’s just me.
Buy an anklet
Or a toe-ring, or any of the other useless tat we stumble upon while perusing markets abroad. We think it’ll make us look free-spirited and well-travelled, but in reality it just gets a bit grubby and frays in the shower.
This course has been about developing myself as a filmmaker and exploring ways of promoting my film editing practice. By the end of this module I will have created a short film to along with my research and writing. This film will also be shown in the MA show in September. Along with my research blog I will have included the development of this short film which will be supported by the Production Schedule, Script and story development.
With great thought and reflection, my first plan for my MA show film was to continue with my film from module 201. However, after taking in the consideration on the time, equipment and bodies I need to complete such a film, I have decided to create a new concept for a short film. With part of my practice being promotion and film advertisement, I have compromised and produced a script for a 5 minute film about a travel agent filming his own advert. With the main genre being comedy we follow this character as he promotes his role as a holiday salesman while slowly becoming more vulgar, however honest, about what we look for in a holiday.
Alongside my short film, I am continuing to expand my progress on the commercial income from my film-making and editing skills. This will be evidenced by the development of marketing materials for my editing company (which I began to construct in the previous module), identification of local competitors, development of a client base among local businesses and a development strategy for the company.
The research I have conducted for the previous modules have been very vast, whereas the research this module will be more set for myself and the development of my own personal, entrepreneurial business. With this, I am planning to create a website for my practice and company to sit alongside my research.
Travel Agents filming an advert – describing all the things we love about a holiday and what their job is. Sleazy character with a glass of whiskey and common accent. Cut scenes of holiday destinations (use own previous footage). Once shooting is over we zoom out to see the set and story continues?
Mixing a short film with a promotional video?
3-5 mins long
Equipment: Canon camera X1?, Audio, Lighting, Tripod, slider? Body Rig
Filming days: 1
Script Editor: Freya
Director & Editor: Myself
Research Blog work: 6th June – 26th June
Meeting with Kaz (Filmmaker) to discuss practical short film: this week
Script finished by: (Possible re-write)
Book out equipment: 6th July onward
Production planning: 19th/26th June – 17th June: Cast, Crew & their roles, Costumes, Equipment, Locations
Filming Dates: 10th – 17th July (early august?)
Post Production & Evaluation: 18th July –
(It is appropriate for this final module to pursue both of these projects alongside one another. The evaluation needs to link to a strong reading list that will allow you to clearly explain your strategy for these two goals, and the way that these goals interact to help you to develop a sustainable creative practice. )
Evaluation: find reading list with film-making and promoting oneself.